About this business
The corner lot at Alan Row in Cupertino tells a remarkable story of transformation. Where an abandoned liquor store once stood — a property so challenging that investors wouldn't touch it — now rises an award-winning multi-family housing community that's earned recognition as the "crown jewel of Cupertino."
This metamorphosis didn't happen overnight. It required vision, dedication, and most importantly, the right financial partner. That's where Fremont Bank stepped in, providing the construction loan that made developer Ali Mozaffari's ambitious project possible.
The foundation of success
The Alan Row Cupertino project represents Mozaffari's second project with Fremont Bank, building on a relationship of trust and shared vision for community development. This partnership proved crucial in navigating the complex financing requirements of such an ambitious undertaking.
The Alan Row development isn't just another construction project — it's the latest chapter in a 45-year family legacy of homebuilding. This personal investment shows in every detail of the Alan Row community.
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Ali worked alongside his wife, Setareh, a talented interior designer, and her sister, Sayareh, to ensure that no detail was overlooked. Their hands-on approach meant being on-site every single day throughout construction, personally overseeing progress and quality control.
The family's attention to detail extended to commissioning local artists for sculptural elements throughout the community, which “strives to present itself as an identifiable element in the built landscape,” according to the artist’s statement.
The power of partnerships
The Alan Row success story illustrates the critical role that construction financing plays in community development. Fremont Bank's willingness to finance this challenging project demonstrates how the right lender can make visionary developments possible.
Ali's dedication to excellence and his meticulous approach to development have earned him a stellar reputation among his partners. Reflecting on their partnership, Alex Cole, their Commercial Relationship Manager at Fremont Bank, shared:
Ali and his family are some of my favorite clients to work with. This development was twice the size of our previous construction project with him, but knowing we were partnering with such a thoughtful, prepared developer like Ali gave us full confidence in his ability to deliver a beautiful product, on time and on budget.
Key factors that made this partnership successful:
- Understanding of Complex Projects: Recognition that infrastructure improvements were necessary investments, not just costs
- Long-term Relationship Building: This second project builds on proven collaboration and trust
- Community Focus: Alignment with projects that benefit the broader community
- Flexible Financing Solutions: Ability to structure loans that accommodate unique project requirements
Award-winning housing project recognition
The commitment to excellence paid off when the Alan Row project earned two prestigious industry awards in 2025:
2025 Gold Nugget Grand Award
- Category: Best Multi-Family Housing Community (under 20 dwelling units per acre)
- Recognizes outstanding achievement in residential development
- Considers design, construction quality, and community impact
2025 MAME Award
- Category: Best Architectural Design Attached Home
- Honors innovative design solutions in multi-family housing
- Evaluates aesthetic appeal, functionality, and livability
These awards represent more than industry recognition — they validate the vision that transformed an abandoned liquor store into a model residential community.
The transformation hasn't gone unnoticed by local leadership. During the ribbon cutting ceremony, Cupertino's mayor praised the project as the "crown jewel of Cupertino," recognizing its contribution to the city's residential landscape.
As Cupertino continues to evolve, the Alan Row project sets a new benchmark for residential development. It proves that with the right vision, financing, and execution, even the most challenging sites can become community assets.
The project's success also demonstrates the value of partnering with an experienced construction loan provider like Fremont Bank, who understands that community development requires more than just capital.
Taking action on your development vision
Alan Row shows what's possible when clear vision and execution meet the right financing partner. For developers considering similar transformational projects, the key lessons are clear:
- Start with thorough site analysis and realistic cost projections
- Build relationships with lenders who understand construction financing
- Maintain personal involvement throughout the development process
- Consider community impact as part of your success metrics
- Don't let challenging sites deter you from pursuing visionary projects
Whether you're a seasoned developer or just starting your development journey, reach out to our team to discuss your options.
