We couldn’t end the year without getting to know another colleague! We had the pleasure to learn about the variety of challenges our director of digital marketing faces from day to day, his love for fantasy storytelling, and whether he’s a cat or dog person. Join us as we get to know Cisco Bass for this Associate Spotlight.
How long have you worked at Fremont Bank, and what do you do here?
I’ve worked at Fremont Bank for two years and nine months, and I manage our digital marketing. That covers anything from ads you’ll see online, such as Google search ads, to utilizing marketing technology to communicate with clients in a variety of ways.
What do you enjoy the most about your job?
I definitely enjoy how I am able to get my hands dirty in so many different aspects of the business. One day can focus on deposits, the next on commercial or residential lending, and another on improving our technology. That type of variety means that there are always new challenges and things to learn.
What’s your greatest strength as a business professional?
My greatest strength as a business professional is probably my adaptability. Before I worked at Fremont Bank, I worked as a consultant with a lot of different types of businesses. One hour I would have to focus on retail sales for a clothing company, then I’d pivot to makeup, before transitioning to work with a B2B technology company that operated and made money in very different ways. That exposure to so many different business models helped me learn to adapt quickly and set me up for success at a company like Fremont Bank.
What's your current watching, reading or listening binge, and what do you like about it?
I love fantasy storytelling, whether it’s Game of Thrones or any countless number of great fantasy books (First Law fans, rise up!). Recently, I’ve been obsessed with House of the Dragon and Rings of Power. I’m re-reading the Lord of the Rings books because of how excellent Rings of Power is. It’s just a great time to be a fantasy nerd right now.
In your heart of hearts, are you a dog person or cat person?
I’m definitely a dog person all the way; it’s why I have some very cute pups at home. However, I still do appreciate cats. There is a neighborhood cat named Joe that hangs out with me on the front porch, so I get the cat benefits without the cat responsibility. But whenever I leave Joe on the porch to go inside, he’ll take those claws out and swat at me. And that is why I’m a dog person – no claws.